Best practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark

Simple item page
dc.contributor.MentorFriel, Daniel
dc.creator.AutorBiz Lage, Wendy Melanie
dc.date.accessioned2025-04-16T18:17:56Z
dc.date.available2025-04-16T18:17:56Z
dc.date.issued2024
dc.descriptionFil: Biz Lage, Wendy Melanie. Universidad de San Andrés. Escuela de Negocios; Argentina.
dc.description.abstractThis study explores how Kimberly Clark Argentina adapts global marketing strategies to local markets, emphasizing best practices within an emerging market context. Using qualitative methods, including interviews and case analysis, the research identifies key themes such as the balance between global standardization and local adaptation, the role of cultural insights, and the importance of knowledge sharing. Findings highlight the significance of regional leadership, glocalization, and resource optimization in navigating local and institutional complexities. The insights provide practical guidance for multinational enterprises aiming to align global strategies with diverse local consumer needs.
dc.formatapplication/pdf
dc.identifier.urihttps://repositorio.udesa.edu.ar/handle/10908/25010
dc.languageeng
dc.publisherUniversidad de San Andrés. Escuela de Negocios
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.titleBest practices to maximise adaptation strategies to the local markets at a multinational company: the case of Kimberly Clark
dc.typeTesis
dc.typeinfo:eu-repo/semantics/bachelorThesis
dc.typeinfo:ar-repo/semantics/tesis de grado
dc.typeinfo:eu-repo/semantics/updatedVersion
Files
Original bundle
Thumbnail Image
Name:
[P][W] T. L. Adm. Biz Lage, Wendy Melanie.pdf
Size:
1.46 MB
Format:
Adobe Portable Document Format
Description:
Download
Collections
Trabajos de Licenciatura en Administración de Empresas