The impact of screen digitization on ticket sales : the case of Argentine cinemas

dc.contributor.MentorRossi, Martín A.
dc.creator.AutorBaschkier, Eliezer
dc.date.accessioned8/19/2016 12:54Z
dc.date.available8/19/2016 12:54Z
dc.date.issued2015
dc.descriptionFil: Baschkier, Eliezer. Universidad de San Andrés. Departamento de Economía; Argentina.
dc.description.abstractThe late 2000’s were a period of major technological innovation in the cinematographic industry, since digitization affected the entire value chain, ranging from production to distribution and exhibition activities. This paper focuses on the effect of digitization on exhibition by studying the impact of digitizing a screen on ticket sales. I perform a difference-in-differences estimation, exploiting the fact that not all screens were digitized simultaneously. Variability along time and between screens allows us to identify a causal effect. I find that digitized screens sell on average 22.2% more tickets. Furthermore, this effect was mostly attributable to 3D screens, given that 2D screens did not have a statistically significant effect on ticket sales.
dc.formatapplication/pdf
dc.identifier.citationBaschkier, E. (2015). The impact of screen digitization on ticket sales : the case of Argentine cinemas. [Tesis de grado, Universidad de San Andrés. Departamento de Economía]. Repositorio Digital San Andrés. http://hdl.handle.net/10908/11797
dc.identifier.otherT.L. Eco. 588
dc.identifier.urihttp://hdl.handle.net/10908/11797
dc.languageeng
dc.publisherUniversidad de San Andrés. Departamento de Economía
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectMotion picture theaters -- Argentina -- Management -- Econometric models.
dc.subjectMotion picture industry -- Technological innovations -- Econometric models.
dc.subjectSalas de cine -- Argentina -- Administración -- Modelos econométricos.
dc.subjectPelículas cinematográficas -- Industria -- Innovaciones tecnológicas -- Modelos econométricos.
dc.titleThe impact of screen digitization on ticket sales : the case of Argentine cinemas
dc.typeTesis
dc.typeinfo:eu-repo/semantics/bachelorThesis
dc.typeinfo:ar-repo/semantics/tesis de grado
dc.typeinfo:eu-repo/semantics/updatedVersion
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