Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10908/16124
Título : Rationale of the online advertising market: a theoretical model
Autor : Rubini, Agustin
Fecha de publicación : may-2001
Editor: Universidad de San Andrés. Departamento de Economía
Resumen : "Online advertising is a new industry that is growing at an enormous pace, and that has received a lot of coverage in the media. This work gives economic reasoning to the events that have been happening in this sector. It models the industry structure by postulating di¤erent types of …rms producing goods that are perfect substitutes. We analyze the implications of the existance of economies of scope and of saturation bounds in the production of online ads. We …nd that technology plays a fundamental role in determining which types of …rms exist, and that demand for advertising is also important, when advertising production becomes saturated."
Descripción : Fil: Rubini, Agustin. Universidad de San Andrés. Departamento de Economía; Argentina.
URI : http://hdl.handle.net/10908/16124
Aparece en las colecciones: Trabajos de Licenciatura en Economía

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